Semrush, built for your role
Whether you're an SEO manager, a content marketer, a business owner, or running a full-stack operation — find the setup that fits how you work.
Roles
SEO specialists
The complete toolkit for search: keyword research, site audits, rank tracking, backlink analysis, and technical SEO — all in one place.
The complete toolkit for search: keyword research, site audits, rank tracking, backlink analysis, and technical SEO — all in one place.
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Business owners
Compete without a dedicated marketing team. Understand your competitors, find growth opportunities, and improve your online presence.
Compete without a dedicated marketing team. Understand your competitors, find growth opportunities, and improve your online presence.
ExploreContent marketers
Plan and optimize content that ranks and converts. From topic research to AI-assisted writing to performance tracking.
Plan and optimize content that ranks and converts. From topic research to AI-assisted writing to performance tracking.
ExploreMarketing directors
Prove marketing impact, spot competitor moves early, and point your team at the channels driving growth.
Prove marketing impact, spot competitor moves early, and point your team at the channels driving growth.
ExploreFull-stack marketers
Experiment across SEO, PPC, and content to find scalable growth channels. Identify quick wins and optimize the full acquisition funnel.
Experiment across SEO, PPC, and content to find scalable growth channels. Identify quick wins and optimize the full acquisition funnel.
ExploreFreelancers
Essential tools for solo professionals managing a handful of client projects. Win new business and deliver results that speak for themselves.
Essential tools for solo professionals managing a handful of client projects. Win new business and deliver results that speak for themselves.
ExploreSolopreneurs
Professional-grade tools without the enterprise complexity. Everything you need to grow your site and visibility on your own terms.
Professional-grade tools without the enterprise complexity. Everything you need to grow your site and visibility on your own terms.
ExploreBrand managers
Track and shape the narrative where your brand shows up in search and AI answers.
Track and shape the narrative where your brand shows up in search and AI answers.
ExploreResearch analysts & investors
Measure markets and catch signs of growth in web traffic and search data before others do.
Measure markets and catch signs of growth in web traffic and search data before others do.
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