Semrush for research analysts and investors
Know what the market is doing before it shows up in the numbers
Track companies and categories by web traffic, audience behavior, search demand, and AI visibility. Get the full story before taking action.
Separate market signals from market noise
Cross-check movement across traffic, search demand, audiences, and AI visibility. Draw on 200M+ panelists, 28B+ keywords, 43T+ backlinks, and 317M+ AI prompts to confirm what you’re seeing.
“Running a $2.3B marketplace means you can’t afford to guess. We need clarity across markets to make the right calls fast.”
Sascha Weber
Head of SEO, Chrono24
Read what the market’s digital footprint is really telling you
Spot when market growth accelerates or slows
Track modeled web visits, advertising traffic, and daily or weekly trends for almost any company or market to spot traffic momentum before the next earnings release.
Find companies gaining ground in any market
Compare a custom set of market competitors by traffic, growth, market share, and acquisition mix. Find established leaders, emerging challengers, and companies moving faster than the market around them.
Track advertising spend
Use AdClarity to track ad spend across digital display, video, and social channels across 650K+ publishers in 50+ markets.
Research the online audience of any company
Compare demographics, socioeconomics, household profiles, and audience overlap between competing companies based on web traffic analytics.
See which companies AI is starting to favor
Measure which companies AI platforms mention, cite, and recommend across commercially relevant topics. Compare share of voice, sentiment, narratives, cited sources, and prompt-level demand to see which brands are gaining attention as discovery behavior changes.
Query competitive market data from your AI assistant
Connect Semrush MCP to ChatGPT, Claude, or other AI assistants to ask questions about company traffic, market share, or search demand using live Semrush data.
1B+ daily clickstream events
28.8B+ keywords
317M+ AI prompts
808M domain profiles
43T+ backlinks
Every tool you need for a clearer market picture
Don't just take our word for it
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FAQ
Semrush tracks digital signals such as website traffic, search demand, website audience behavior, geography, and AI visibility. Changes in those signals can help you spot companies or categories worth investigating before the next earnings release or management update.
They are leading indicators for research—not substitutes for reported financial results.
Use traffic estimates to compare direction, growth, market share, channel mix, and relative performance across companies using a consistent methodology.
They are most useful as a comparative signal. Track how a company’s web traffic and market share changes over time, compare it with peers, and test whether other indicators support the same conclusion. Use them alongside reported financials, company disclosures, and primary research rather than as a replacement for first-party analytics.
Yes. Semrush’s Market Overview lets you compare up to 100 domains across traffic, growth, market share, engagement, acquisition channels, and geography.
This gives you a broader category view that can surface companies gaining share, emerging challengers, regional differences, and competitors that may sit outside a traditional peer set.
AI visibility shows where companies appear across AI-generated answers, which topics and prompts mention them, which sources get cited, and how their visibility compares with competitors.
Research analysts can use AI visibility as another signal of digital discovery and market attention. Compare changes in AI visibility with search demand, traffic, audience behavior, backlinks, and other evidence before drawing conclusions about broader company or category momentum.
Yes. Semrush APIs can bring available data into internal dashboards, spreadsheets, BI tools, and research models, while Semrush MCP lets you chat with live Semrush data in AI tools using natural language to ask for specific data points.
For investment or research decisions, keep the underlying source, market, timeframe, and methodology attached to the analysis—and verify AI-generated conclusions against the source data before relying on them.
Put stronger evidence behind the next decision
Build your analysis with data on traffic, audiences, search, and AI visibility.
