Track SEO performance with Semrush
Turn SEO data into a story leadership understands
Track search and AI visibility daily. See what moved and why. Connect it to traffic and conversions, so every report carries business context.
Measure every factor driving your SEO results
"We use Semrush on a daily basis. It has helped us define our SEO roadmap, execute on it, and prove the importance and ROI of SEO to our stakeholders."
Mohand Kabeche
Head of Organic Acquisition, Deezer
When rankings move, you’ll know why
Track the daily pulse on keywords that matter the most
Monitor daily keyword rankings across Google, Bing, and Baidu. See where rankings rise or fall, and compare performance across competitors and locations.
Keep AI visibility in the same picture
Track prompts daily across ChatGPT, Google AI Mode, and Gemini. See where you’re mentioned and cited alongside your traditional search performance.
Turn the result into a story stakeholders understand
Bring Semrush together with GA4, Search Console, and 20+ marketing platforms. Add an AI summary, apply your branding, and schedule reports — so stakeholders get the result with the context included.
See how visibility turns into traffic
Compare your market’s acquisition trends across organic search, AI assistants, referral, paid search, and other channels. See how much of your competitor’s overall traffic comes from search.
Answer the follow-up without another export
Connect Semrush MCP to your preferred AI assistant. Query live data on keywords, traffic, and competitors in natural language for quick checks on SEO performance.
Know when the market moved with you
Compare your ranking changes with daily Google SERP volatility. See whether a change in rankings hit your tracked keywords, your industry, or the whole search landscape.
Daily, weekly, and monthly data refreshes
White-label reporting
Ready-to-present competitor benchmarks
Automated email reports
Tools to measure SEO performance
Don't just take our word for it
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Marketers all over the world trust Semrush
28M
Used by 28M marketers worldwide
35%
Chosen by 35% of the Fortune 500
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Awarded best SEO software suite 21 times
How brands track seo performance with Semrush
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Take SEO measurement all the way to revenue
Connect search and AI visibility with traffic, conversions, and revenue from GA4 or Adobe Analytics. Semrush for Enterprise offers governed reporting with role-based access, real-time data, and API connections built for enterprise teams.
FAQ
Track keyword rankings, technical health, and AI prompt performance first, then connect that visibility to traffic, conversions, and revenue. Competitor movement and SERP volatility add context around whether a change is specific to your site or part of a wider shift.
Track keyword rankings and priority AI prompts daily so you can catch and investigate any meaningful drops in real time.
Traffic, conversions, and Share of Voice are usually more useful as trends over time than as isolated daily changes.
Yes, AI visibility belongs in SEO reporting because customers now discover and evaluate brands through AI as well as traditional search. Track priority prompts alongside keywords to see where your brand appears, which competitors show up instead, and which sources AI platforms cite.
To understand why your SEO performance changed, compare ranking changes with SERP volatility, competitor performance, affected pages, and broader traffic trends to find the cause.
If an entire category or set of search results moved at the same time, the change may extend beyond your site.
Connect changes in search and AI performance to traffic, conversions, leads, revenue, or whichever outcomes your organization uses to measure growth.
Semrush can combine SEO data with sources such as Google Analytics and Search Console, while Semrush for Enterprise links search and AI visibility directly to conversions and revenue.
To report SEO performance to leadership, show what happened,why it happened, and what it means for the business. .
SEO rankings, Share of Voice, and AI visibility should support the overall story of business metrics rather than become the report themselves.
Use one measurement framework across sites, brands, and markets while preserving the detail each team needs.
Semrush for Enterprise brings search and AI visibility, traffic, conversions, forecasting, and reporting together across large SEO programs. Role-based access, governed workspaces, and API connections also help teams use the same performance data across existing reporting and BI workflows.
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